Well, I need to vent. It involves the two verboten! topics, so I'll try to be cautious in my wording.
I'm a (retired) communications professional. Journalism, Media Manager, Editor with two degrees. This is all about the Communications (Comms) business.
You might recall that the National Model Railroad Association (NMRA) has a Social Media Manager, Lucy Dormond. She came into wide notice when Lionel Strang on the Modeller's Life podcast made a couple of not-politic remarks about the position on one of his podcasts.
So I looked her up. She's got a "professional" Facebook Profile.
She posted a lot about trains, and used the page to back up what the NMRA pages promoted. That's decent comms-work.
Usually, this is one's professionally facing public profile, to keep the business side separated from her friends and family facebook profile. It's true, she has both the friends and family, as well as her NMRA facing page. They are easy to find with a search of her name. That's standard Comms stuff. One page for your own personal stuff, and one that reflects your "professional" side.
Did you know on Facebook, you can get a custom URL for your page? Her professional one is branded:
https://www.facebook.com/lucynmra (emphasis mine)
Yep. That's the trademark of the org as part of the custom URL she set up with Facebook. She also prominently identifies herself as the Social Media Manager for the NMRA in that page's bio. That's standard comms engagement for having a professional page reflecting your role in an organization.
After the death of Mr. Kirk last week, she was grieving and took to posting a lot of stuff about his funeral, and his political stuff... Funeral, I get. Give people time to grieve. She was keyed into his work. No problems.
But then she started posting his political opinions, and promoting his political organization on the "professional page"
I and some others added comments on those posts asking if she was going political with her NMRA branded page? And did the NMRA board know about it?
Communications 101: if you are repping an org, don't mix contentious issues on any platform that connects you to that organization. I do my politics on my friends and family page, not on my author page. Keep them seperate.
She grumped back, and blocked me.
And then tripled down on politics, religious politics, and anti-vax posts on her "professional facing page". Her attitude on the page became:
if you don't like it, leave! She was posting rage-bait stuff, probably to flush out anyone who disagreed with her political/religious stance.
That isn't good Comms Professional tactics or practice.
Ok, time to notify the board. I sent off an email, copied the board members and officers of the NMRA pointing out that this wasn't professional conduct for a communications professional. I asked that they step in an require that Lucy remove the tie-ins on that page that indicated her professional affiliation to the NMRA. This falls under trademark protection for the organization.
I got one response back from the board. I'll paraphrase: PISS OFF!
They said it nicer, but the tone was there. This came from a board member, not the officers. In essence, the reply was that board doesn't have any control over independent contractors once the contract is signed. The president of the organization oversees the contractors.
The standard response should have been: Thank you for your concern. We've passed the information on the the President and he'll make the final decisions about the matter.
I responded that Trademark protection should be within the purview of the board. Got a much shorter response with the same tone as before.
HOWEVER, it appears that cooler heads at the NMRA had a bit of talk with her. A post last evening said she was done "posting rage bait"... She didn't remove any of her previous rage bait posts. But she did say she's stopping posting any new one.
Allow me to put on my Communications 101 professor hat (Bachelor and Masters degrees in Journalism here - this is very very basic 101 level stuff)
-When you are in the public eye as part of an organization (branding your social media with their trademarked names) you do one of two things:
1. Don't post stuff that is going to antagonize part of your organization's demographic. Simples.
2. OR, if you are going to, remove the org's branding, and add disclaimer like "all opinions expressed are my own, and not reflective of my employer" - You'll find almost every journalist or media personality of note with that disclaimer on the twitter or other social media where readers/viewers can contact them.
I wish the Social Media Manager for the NMRA understood that basic comms lesson.
And I wish the board took their responsibility more seriously.
This should not have escalated to the point where Lucy finally admitted to posting Rage Bait posts on her NMRA branded page. (I suspect she got a polite chat with Uncle Gordy)
OK, rant over. The world of toy trains is returning to normal. Glad it's over.