BT, you certainly have an amazing ability to predict the future given two weeks experience with a company's product. However, Atlas, Athearn, MTH, and the rest of the RTR locomotive companies have nothing to fear from each other. They should all fear China. They are all doing tremendous technology transfers with China in return for getting a cheap price and good margin on their products. The Chinese are willing to do this until they have successfully reverse engineered the technology, with enough changes to evade patents. They will then begin to produce model railroad products made by and marketed by Chinese companies for 30% less than they will charge any US company to produce their goods. They will make products as good or better than what's being made today, since we have given them the technology to do so. Imagine that same MTH locomotive with a Chinese brand name and selling for $150 or so. MTH and (insert any other company or companies you want) will fold like a house of cards.
Motorola found out, to its regret, that having the Chinese produce portable two-way radios for them for $100 and selling them here for $600 didn't turn out to be a very good deal at all. After about five years, the Chinese were able to reverse engineer the product and, using the technology transfer provided for free by Motorola, produce a radio that is equal to or superior to the quality and features of Motorola portables and they sell them for about $200. They are kicking Motorola's butt worldwide with these radios and there's not a thing Motorola can do about it. I see no reason why that will not also be the ultimate fate of model railroad companies.
Motorola found out, to its regret, that having the Chinese produce portable two-way radios for them for $100 and selling them here for $600 didn't turn out to be a very good deal at all. After about five years, the Chinese were able to reverse engineer the product and, using the technology transfer provided for free by Motorola, produce a radio that is equal to or superior to the quality and features of Motorola portables and they sell them for about $200. They are kicking Motorola's butt worldwide with these radios and there's not a thing Motorola can do about it. I see no reason why that will not also be the ultimate fate of model railroad companies.
