Not at all, I beleive I told you that building kits is fine and that I do it myself (did you miss that?), but the thread is about Athearn's prices. See the title?
Paying $30-40.00 is stupid? Well that's where the market is, whether we like it or not. Tangent, Exactrail, Intermountain, some Athearn, Atlas and Walthers are all at or near there, or higher and all of them are selling equipment. If you want to build your kits or buy blue box, by all means do so. Some of us have to if we want to be in the hobby. Nobody ever said you shouldn't. But that really doesn't have much to do with where the market prices are going, and calling everybody who does want the new models and chooses to pay for them stupid..well, that's maybe a little arrogant on your part, don't you think
If $30-40.00 is your price break, OK. It isn't everyone's. You can spend more than that for a freight car kit if you want to.
I came into this dicsussion because I believe that the trend we're seeing on pricing is legitimate. I don't believe manufacturers are purposely gouging us, where some who have posted here do. They do have to make a profit, and as prices rise, so does that profit, but that's a percentage thing. That's been most of the discussion. Your point...that we don't have to buy the stuff...kind of goes without saying.
I'm wondering how much higher things will go (I don't beleive we've topped out yet). I think that there must be plenty of modelers who maybe don't like how expensive things are getting, but are still willing to pay. Otherwise all this stuff would be sitting on the shelves. It isn't. Must be lots of stupid people out there with disposable income I guess

. That's called Capitalism. I hope the hobby can survive it!