Apparently the powers-that-be over at Kalmbach are getting quite nervous over the rapid ascent of Joe Fugate's new free online magazine,
Model Railroad Hobbyist. They've been deleting any posts containing links to the MRH website
within minutes after they appear on any of the Trains.com forums!
http://model-railroad-hobbyist.com/node/129
I didn't notice many McCain signs waving during Obama's speech last night either, funny how things like that go. Yeah, it makes Kalmbach seem petty, but what else are they gonna do?
I run a list myself - the diesel modelers list. It isn't web based, or multimedia, and I don't allow attachments, pictures, or HTML. Some lists and forums do; if somebody joined my list and posted links to another list and started talking about how much better it was, I probably wouldn't delete the posts. But then again, I don't make my living off the diesel list.
I think how a company reacts to criticism is as important if not moreso than the issues being raised by the critics. I think Atlas is a great example of how to do it right, in that they permit discussions of competitors' products, and criticisms of their own - as long as the basic guidelines are followed.
But in recent years, I perceive that Kalmbach has taken the attitude of being above it all. They are still #1 by a wide margin. While their circulation has dropped, and their ad content has dropped measurably - so has everybody else's, and three of their competitors have closed their doors. There may be nothing they can do about the decline of the print media - other than blame it on some imagined decline in the hobby overall. "MR is dying" doesn't necessarily equate to "the hobby is dying". The hobby is changing, and MR isn't - at least not in the right direction. While I can understand MR's desire to push the RTR agenda, and that's what their advertisers want, they've been blowing off real modeling articles and authors and it shouldn't surprise them if they go somewhere else. If I love French onion soup, and my favorite restaurant decides to take it off the menu... or cheapen the recipe, they shouldn't be surprised if I go elsewhere when I'm wanting onion soup.
For decades, Kalmbach has been THE barometer of the hobby. No other indicator had even a fraction of the significance - and this is still the case. Even with both waning, MR's circulation borders on 8x to 10x the NMRA's membership, and is 3x that of it's nearest (and now only) competitor. They may still feel that online content is a small player, but that only proves they aren't paying attention and have no way of measuring it. I think manufacturers and publishers alike think of "the net" as a very small vocal minority, because you see the same names posting all the time. But there are thousands and thousands reading.
Andy