Mike, while what you saying is true, the reason for this simple - physiological engineering. which means how would you entice a person to spend money and make purchase. as owner of small business you should be well aware of the "
is it in stock?" customer calls game. if answer is "
oh, i will have to look. we did sell lots of these lately, wait a sec... oh, we actually have 3 left" customer will be more likely to buy then if the answer was "
oh yeah, we have shelves full!"
by moving out the handling charges, the price remaining is more attractive. while some like yourself will fume about the extra charges, most will accept it as yet another inevitable charge. you can go miles about how wrong is this, but it seems like the entire population of US is completely blind to even more important charge - VAT. while it is inevitable, in most of the world VAT tax has to be included on the price sticker by law. here however it is not so to trick customer and not to scare him off. most of the time he only knows his total at the register and by that time its already out of his CC account. another example that comes to mind is "activation" charge for your new cellphone device...
actually, being fresh from the plane i had a fun experience with this VAT peculiarity. i usually don't eat mcdonalds, but that particular time i kinda got packish, was walking nearby one and seen the poster for 1$ snack that read "got a buck? you in luck!". well i happened to have exactly that - a 1$ bill , and as you can imagine i was asked 1.11$ at the register. i apologized for the trouble and left. now after years while i understand the local acceptance mentality, if you ask me that was false advertisement, even thoguh somewhere on bottom it did say "taxes may apply". which yet another point - "may"??? that implies it is not yet determined. was there ever situation that tax doesn't apply? not really, so this is yet another trick. i will go as far as to say almost EVERYTHING in this country is geared towards manipulation of minds to entice population to spend more then they should.
So, Mike, while i totally see and agree with what you saying, pointing out and fuming about just one minor flaw when there are loads and loads of much more serious problems exist with consumer protectio, looks a bit, well, strange
