Andy, my former SIL lives in Cincinnati and I've seen that layout several times when we were visiting at Christmas. I'm glad to hear that the "new" company is at least keeping up that tradition. Utility companies in general are not the best loved among American businesses but things like this are sure good publicity and help put a more human face on the company.
What irks me is when they claim "The B&O model train display has been a tradition in the lobby of Duke Energy for more than 60 years".
Uh, no. The B&O layout and the original rolling stock was built 60+ years ago by the B&O railroad itself, as a traveling exhibit. By the time I was a kid in the early 1960s, it was on "permanent loan" to the Cincinnati Gas & Electric Company, where it was set up and displayed every year at Christmastime. The lobby of the building has glass picture windows and passers-by can look in at the yard area, or you can walk on in and see it up close for free.
Puke Energy merged/bought CG&E (then called "Cinergy") about 15 minutes ago, on that time scale. Puke now owns the building, and puts on the display, but didn't even exist at the time the tradition began.
The only good thing about Puke taking over is that it did away with (permanently?) the stupid name "Cinergy", which for some reason CG&E changed to some years ago. They also bought naming rights for Riverfront Stadium (which was mercifully blown up in 2002), and the former Albert B. Sabin Convention Center. So instead of honoring one of the few famous Cincinnatians known for something good (Polio vaccine), the convention center is now named for the gas & electric company's current incarnation. I understand why the city took the money, but not sure why the company spent it. It's a public utility - a monopoly. Its customers are a captive audience. There is no need to advertise or "spread the name". If I were a stockholder, I'd be saying WTF - why not pay it out in dividends if you've got money you don't need?
I think one of the many tendrils of the current economic crisis is placing value on something that has no value, i.e. "branding". A brand only has value because it associated with *products*. When branding is used outside of the context of the product, or is treated as an entity unto itself - as in, used as collateral for huge loans, etc - that's a vapor asset. It works as long as all the parties involved cooperate and pretend it's worth something. But when there's a crisis of liquidity, the vapor assets are the first to evaporate.
Andy